Please note that any words which are capitalised have the same meaning as in the Terms & Conditions for use of the Sites and the Services.
About our site
mySupermarket is a different type of supermarket—one that allows you to compare prices and shop online from the main UK retailers all in one place. Our aim is to help you save time and money whilst giving you the best possible online shopping experience.
It’s up to you how you use our site: You can order your basket online, print your basket as a shopping list to take it with you to your local supermarket or simply just compare different supermarket prices online.
We also help you to find the best online deals and vouchers, as well as provide you with exclusive special offers only available to mySupermarket users. While you shop, we compare your basket in all the retailers so we can suggest smart swaps and replacements to help you save even more money. When comparing between stores, our only aim is to ensure that our shoppers get the best value checkout possible.
We also use third party performance, functionality and advertising cookies which are not integral to the Service.
What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.
Cookies do lots of different jobs—everything from allowing you to move from page to page in a website and remembering your preferences to supporting the placement of a relevant advertisement. When you visit mySupermarket various cookies may be placed on your device. Some of these are essential; our website will simply not work without them. Others are not integral to the service.
We’ve provided more details about different types of cookies, how we and our partners use them and how you can manage your cookie choices below. In addition, you can learn more about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.
What types of cookies we use and how we use them
There are five main types of cookies. A description of the different types and how mySupermarket and its third party partners use each one appears below. For a list of the specific cookies used, links to additional information and information as to how to manage your cookie choices, please see the “Managing Your Cookies” section.
Strictly Necessary: These cookies are essential in order to enable you to move around the Website/App or the Browser Extension and use their features. Without these cookies, most of the Services simply will not work. mySupermarket uses strictly necessary cookies to identify you and your device when you log in and then track and continue to “remember” you as you use the Service. This in turn allows you to do things like:
- Move around from page to page within the site without having to log in again at every page
- Put lots of items in your basket from a variety of different shelves and pages without having to start over at every page
- Send your basket on to a Supermarket
- Stay logged in to mySupermarket so that you don’t have to log in each time you visit
Performance: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. mySupermarket uses performance cookies for the Website/App and Browser Extension to do things like:
- Collect statistical information about our site. For example, we might want to know how many visitors there were in any given day or how many pages the average person views.
- To understand how people use our site to help us make the site better. For example, if we were to see that most users go right to the biscuits page after buying milk, we might add a direct link to the biscuits page from the dairy product page.
- To see how well our Website/App and Browser Extension are working and what parts could use some improvement by keeping track of what features people use.
- To collect information about how users arrive at mySupermarket and to identify users referred by third party websites and referrers under referral arrangements. This also allows us to assess effectiveness of our widgets and other offsite applications.
Functionality: These cookies are used to provide you with enhanced features, such as the ability to write a product review or to receive online customer support. These cookies may be placed by mySupermarket or by the third party service providers who help us to provide you with these enhanced services. The information these cookies collect is anonymised and they cannot track your browsing activity on other websites.
These cookies are used by third party service providers that we use to help us to manage advertising campaigns. These include re-targeting cookies, which allow us to serve advertising to you after you have left our site, based on your activity on mySupermarket. These cookies allow these third party service providers:
- To limit the number of times you see any given advertisement;
- To measure the effectiveness of the advertising campaign; and
- To present you with advertisements which are more relevant to you and your interests, including advertisements for mySupermarket.
The presenting of advertisements based on your online activity or browsing habits is called “online behavioural advertising”, which includes personalised re-targeting. For example, you may see ads for products you viewed on another website while browsing mySupermarket. You can learn more about online behavioural advertising on http://www.youronlinechoices.com/uk/.
Other Third Party Cookies
In addition to cookies set by mySupermarket and our third party service providers and partners, cookies may be set by other third parties while visiting the Website. For example, if you visit a page with content embedded from an advertising network, a video streaming service or another source (e.g. YouTube, Facebook) they may set their own cookies on your web browser. These anonymous cookies may be set by that third party to track the success of their application (that is, count how many times it has been used or viewed) or to customise their application to you.
Managing your Cookies
Some cookies are essential for mySupermarket to function and others are not. You always have the option to set your browser settings to reject all cookies. You can see here for more information on how to adjust your browser settings. Please note that each browser has its own settings. If you do reject all cookies, however, our Website/App and Browser Extension will not work.
Please remember that if you choose to reject cookies from a specific company or via www.youronlinechoices.com or another industry website, it only applies to the web browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to exercise the same choice.
A list of the key cookies used by our mySupermarket and by our third-party service providers and partners, and information as to how to manage them, follows.
|mySupermarket||Placed by: mySupermarket.
This cookie is needed for the Website/App and the Browser Extension to operate. It allows them to remember the user as he moves from page to page and completes actions.This cookie contains a random ID number generated by mySupermarket when you register. The random ID number is linked to your account and allows the website to identify you and “keep track” of who you are as you navigate the site. It does not include any personal identifiable or any other information, apart from this random ID number.
|Trendstream||Product website: https://www.globalwebindex.net/
What they do: Trendstream is a research company which studies how and why people use the internet and how they feel about various brands, products, services and marketing campaigns. To that end, they conduct regular research across the world, speaking to hundreds of thousands of people each year to ask them what they do on the internet, which devices they own, and what their views are on a wide range of topics. They use this research to help brands and organizations to understand online audiences. As part of its research, it creates “consumer panels” which it surveys and tracks.
Learn more about the Trendstream cookie here:
|Managing Your Online Choices||In addition, to the individual link listed below for each partner, many online advertisers (including a number of our partners) are members of industry initiatives which work to improve consumer understanding and awareness about online behavioural advertising as well as to establish codes of good practice for their members. You can visit the initiative websites for more information about online behavioural advertising and to manage your cookie choices for their member companies.
Your Online Choices
Network Advertising Initiative
Digital Advertising Alliance
|DoubleClick (a Google Service)||Product Website: http://www.google.com/doubleclick/
DoubleClick provides us with the technology and support services for managing advertisements on our website and for providing retargeted ads on other sites, based on your activity on mySupermarket. The service allows us to present you with advertisements that are relevant to you, to limit the number of times you see any given advertisement and to improve and measure the effectiveness of ad campaigns.
This cookie is used to recognise your browser and to store information about your interaction with any given advertisement. It does not contain any personally identifiable data.
Learn more about Google DoubleClick’s cookie[http://www.google.com/intl/en/policies/privacy/ads/ ]
|Product website: https://www.neustar.biz/
This cookie is used to recognise your browser and to store information about your interaction with the sites. It does not contain any personally identifiable data.
Learn more about Neustar’s cookie: https://www.neustar.biz/privacy
|Targeted Advertising / Media Platforms||What they do: mySupermarket and our media partners work with a number of companies offering technology platforms that are used to buy, sell, and deliver online advertising, as well as for the collection, processing and use of data used as a basis for targeted and content-based media campaigns. These platforms may themselves buy, sell, or deliver ads, or they may solely provide technology or services (e.g. data collection and audience building) that their clients use for those purposes.
These cookies are used to recognise your browser and associate it with non-personal information which can then be used to select ads for delivery to you both on mySupermarket and on other third-party websites. In addition to information about your interaction with mySupermarket or other third party websites, information collected may include your IP address, internet network data, browser type and other non-personal information. The information collected can also be used to infer things about you, such as your demographics (age, gender etc.)
Although the cookies can be used to identify you on other websites, they neither contain nor collect any personal identifiable information.
A list of our most commonly used platforms appears below, together with a link to their website where you can learn more about the platform and manage your cookie choices.
Google Doubleclick Bid Manager
Mediacom Programmatic Buying Unit
|Network Advertisers||What they do: mySupermarket partners with a number of network advertisers to present you with online behavioural advertising on mySupermarket based on your activity on other websites.
This cookie allows the advertiser to identify you and to present you with targeted advertisements on mySupermarket and on other third-party websites. Although it can be used to identify you on other websites, this cookie neither contains nor collects any personal identifiable information.
A list of our main network advertising partners appears below, together with a link to the partner website where you can learn more about the partner and manage your cookie choices.
Google DoubleClick AdX/Admeld Service
The Rubicon Project
|Affiliate Networks||What they do: mySupermarket partners with a number of affiliate networks to manage campaigns run by our affiliate partners. These networks provide us and our affiliate partners with technology tools which allow us to identify users referred by affiliate partners, and track amounts due to these affiliate partners under referral programmes. This also allows us to assess the effectiveness of our various referral programmes and individual affiliate partners.
The cookies are placed by the affiliate networks and are used to identify users who have been referred to mySupermarket by an affiliate and who have transacted on mySupermarket. The cookie does not contain any personally identifiable information.
A list of our main affiliate network partners appears below, together with a link to the partner website where you can learn more about the partner and the cookies they use.
|Google Adwords||Product Website: http://www.adwords.google.com/
We advertise our site on Google websites using the Google Adwords technology tools. This tool refers users to our Website when individuals search Google using certain keywords mySupermarket has defined (“adwords”).
The cookies are placed by Google and are used to identify users who have been referred to mySupermarket by Google. The cookie does not contain any personally identifiable information.
Learn more about Google Adwords’ cookies [http://www.google.com/policies/privacy/ads/]