What is mySupermarket?

mySupermarket is more than a price comparison site. We are completely independent from the supermarkets, helping shoppers save 30% on average on each grocery shop. Our free to use site aims to help shoppers save money on their grocery shop.

We were established in 2006 to provide shoppers with a wealth of information to make pricing, promotion and product information as transparent as possible for shoppers. As a consumer champion we are proud to work for the customer to ensure they get the best value for their household, on each and every shop.

Why should you use mySupermarket?

Supermarkets are well known for regularly changing their prices making it almost impossible for shoppers to ensure they get the best value on their weekly shop. The differences in price for your favourite products can be huge and can add up to be a big saving. mySupermarket helps you compare prices ensuring you never pay more than you have to. Our shoppers save on average 30% on every shop.

How does mySupermarket work?

mySupermarket collects prices directly from the main UK supermarkets and we update our site daily, which means that we have all the latest prices and promotions available for you.

Just like you would with any other online supermarket, you can use us to fill your basket with products. While you shop, we compare your basket in all the retailers and give you the option to switch your basket to the cheaper supermarket. If your prefer not to switch to a cheaper supermarket then you can continue saving money through our smart swaps suggestions and replacements to help you save even more money by buying products that have a Price Per Unit (PPU).

If you prefer shopping or comparing prices on the go then you can download our app (iOS and Android) to check prices wherever you are. 1.5 million people have downloaded the mySupermarket app so far.

What are the benefits of using mySupermarket?

mySupermarket helps shoppers save on average 30% on their grocery shop by comparing thousands of products and suggesting cheaper alternatives. We are an impartial, free to use comparison website to find the best online deals, offers and vouchers.

Who is mySupermarket for?

In short, everyone. Around 5 million people visit our site each month – making it the number 3 online grocery retailer in terms of online traffic – after Tesco and Asda. Across the UK, over 200,000 households regularly use mySupermarket to save money on their grocery shop. If you buy groceries then this is the site for you.

Still not convinced?

We have created a number of features to make your shopping experience as easy as possible. For example:

  • Import Favourites – already shop online with another supermarket? You can import your favourites from any retailer instantly so you can save time as well as money.
  • Quick Shop – next to the search bar is the quick shop button where you can copy and paste your weekly shopping list. Type your list into the Quick Shop notepad and we’ll fetch all the options on the items you need in an instant.
  •  Savvy Shop – looking for a bargain? The Savvy Shop shelf are the ‘real deals’ which are at least 30% less than their average price.
  • Swap & Save – We’ll let you know when you can swap an item to a cheaper alternative or save more by choosing a product with a better unit price.